Today’s plethora of social media platforms makes it easier than ever to connect with thousands of people. It has never been easier for people to connect with friends, classmates, coworkers, and companies across the globe. Many consumers refer to platforms like Facebook, Twitter, and YouTube to research products and companies to see what others say about them.
Because of social media’s impact on the modern world, failing to use it well or neglecting it altogether could even be harmful to your business. On the other hand, developing a strong social media presence is one of the best things you can do to grow your business.
If you’re not convinced yet, we’ve compiled a handful of reasons why you need to implement a strong social media strategy for your business:
1. Social media saves you money on marketing
Seriously. Social media is the most cost-effective marketing method in today’s age. That’s because it’s free. You can put your message in front of an audience of thousands or even millions without spending a dime. And if your followers like your content, they will even share it with their friends, effectively giving you free promotion. This, of course, reinforces the necessity of creating valuable sharable content. If you do this well, you will win many more impressions, draw more traffic to your website, and boost your profitability at no cost besides the time you took to share your content.
2. Social media helps you grow your brand
Many business owners underestimate the power of social media for business, but it is actually one of the best ways to develop and grow your brand. Social media is where the people are. These platforms give you a voice to reach thousands of people with your unique message. It has never been easier to reach a specific audience by talking about what they like to talk about and making skillful use of keywords and hashtags. With these online tools, you can harness the power of social media to expand your fanbase and multiply your reach.
Most social media platforms also provide an option for paid advertising. While it can’t beat the power of valuable, authentic sharing, it is the best use of your advertising dollars. Paid promotions on social media are very cheap compared to other advertising methods, and can get you a large return of impressions and traffic. You can even target your promotions to extremely specific audiences to ensure that your message reaches your ideal market.
3. Social media helps you provide excellent service to your customers
Maintaining an active presence on social media is one of the most effective ways to provide your fans with excellent customer service. One way you can do this is by sharing useful information for your customers. This type of content could be a list of tips and tricks, a helpful article, or even a how-to video. Your followers will trust you more and come to you for help and information without prompting.
You can also provide great support for your current patrons. Social media makes it easy to connect with them and answer their questions or respond quickly to issues they might have. This is an excellent way to build long-term relationships with your customers. They will begin to look to you as a valuable asset, readily come to you for help, stay with you even when they have cheaper alternatives, and maybe even promote you to their friends. This is a valuable return on investment for a bit of thought, creativity, and interaction.
4. Social Media provides an opportunity to learn
Social media platforms provide some of the best ways to learn how to grow your business. You can leverage social media to learn from the success of other companies. Spend some time looking at what others have done to grow their following and engage with their customers.
You can also learn from the mistakes of others on social media. Examining what strategies flopped for other businesses and noting their blunders can save you from similar mistakes and help preserve your internet reputation.
One of the most valuable aspects of social media for business is the opportunity it provides for you to learn about your customers.
One of the most valuable aspects of social media for business is the opportunity it provides for you to learn about your customers. Listening well on social media is one of the best ways you can serve your customers. When you know what they want and what they are saying about you, you have a huge advantage in getting the right message in front of them. For example, if you’re a bicycle shop and you notice people posting that they want a faster bike repair, you can post something about your same-day repair service.
Social media also provides a great way to keep up with your competitors. You can easily see what they are doing and follow their strategy. By monitoring their activity, you can react in a strategic and timely manner to keep yourself in a solid competitive position.
Too busy for this kind of involvement? FlightCast can help.
Perhaps this all sounds great, but you simply don’t have the time to develop and implement a strong social media strategy. That’s where FlightCast comes in. We specialize in social media strategy and management and we have experience building brands up through a strong social media presence. If you would like some support building your online presence, don’t hesitate to contact us. We would love to help you leverage the power of social media to grow your business.